Google Tells Us What Mobile Users Want From Your Website

Google Survey Reveals What User Want from Mobile SitesThe 3 most desired actions that users want available are

  1. Getting a location or opening hours
  2. Click to call the business
  3. Send an email

Now these results should ring a bell with all small businesses, be they retail, hotels, local oil company etc. I could not begin to tell you the amount of times I have heard clients say “if I could just get the customer on the phone, I know I could convince them” Well guess what “they want to be able to call you”, and with just one click on your mobile website.

A very recent Google Survey reveals that smartphone owners want websites to be optimized for their smaller screens and are likely to abandon those that are not optimised. I suppose there isn’t anything especially revealing or controversial in these particular findings, particularly if you happen to be a smart phone user yourself. But it is interesting read the data about features and capabilities that people want from mobile sites, including some specific things by vertical.

The Survey

While the survey took place in the US it does have huge relevance for business and consumers here in Ireland and the UK. Google used two independent research firms to survey more than 1,000 US adults, who also participated in focus group discussions and kept journals of their mobile activities. The interviews and survey took place in Q3 this year.

It revealed that Bad Experiences Hurt the Brand

Mobile users can be frustrated by websites and user experiences that aren’t optimized for mobile. Google’s survey findings reinforce this:

  • 72 percent of users said that mobile-friendly sites were important to them; however 96 percent had encountered sites that were not
  • 74 percent of respondents said they’re more likely to revisit mobile-friendly sites
  • A majority of users (67 percent) are more likely to buy or convert after a visit to a mobile-friendly site, while the opposite is also true of a non-mobile-friendly site: 61 percent say they’ll “move on”
  • 55 percent said a frustrating experience on a (mobile) website would hurt the perception of the brand


Google Friendly Websites

What Google Thinks of How We Build Websites

We use WordPress to build most of our websites and Google Loves WordPress.

Matt Cutts, head of Google’s Webspam team had this to say at a recent WordPress Camp. Matt works on search quality and webspam at Google.

“WordPress takes care of 80-90% of SEO.

When I say that, what I mean is the mechanics of SEO. And by that, we talk about how crawlable a website is.

You would be amazed at how many sites throw up a big old glob of Flash or block a page with robots.txt so we can’t even crawl it. So by using WordPress, you have already taken the first big step. WordPress is a fantastic piece of software.”

Matt Cutts (Speaking at Wordcamp 2009)

While WordPress takes care of 80-90% of the mechanics of Search Engine Optimisation, as mentioned above, our SEO campaigns can take care of the rest.

Get a Head Start with Google

On my SEO courses I explain that one of the factors affecting how your website ranks in google is the actual age of the domain name. In other words a newly registered domain name ( will not rank as well as one that has been around for a number of years, and the SEO challenge is to try to compete with the older domain. This has been a widely held opinion across the SEO world and while still true you can give your new domain name a serious head start on most others by choosing Optimum and WordPress to build your website.

What Google Wants

While nobody can claim to know the secret of the google search algorithm, google does give enough indications as to what boxes to tick in order to be search friendly. Just as, a very important part of any study guide for students is the understanding of the marking scheme for the exam, a knowledge of how google marks your website is crucial. “Give Google What it Wants” We do.