Get High Google Rankings and Save Money

Rank Higher in GoogleSearch Engine Optimisation campaigns are normally ran for a period of 6 months as it quite often takes at least that amount of time to realise the full benefit and return for your investment. However sometimes results can be seen earlier than this, depending on the competition that exists between sites competing for the chosen keywords, among other factors.

How long should you do SEO for

We recommend 3 months at the very minimum. As mentioned above there may be reasons why 3 months could make the difference you are looking for. Take the example of where your site could be ranking reasonably well, and you may just require a top up. If you are considering SEO and would like to know more call us on 087 9252526 or email

Organic SEO

Organic or Natural Listing in GoogleWhat we would be carrying out here is known as organic or natural seo. This is where you invest your money in having your website appear in the natural google listings, see image right. This area of the results page is where google wants relevant results to appear naturally. The other results areas, the right hand side and top(usually showing 2 or 3 results) are know as the Adwords or Pay Per Click sections. In the case of Pay Per Click, when you stop paying google your ad will disappear.

How long does organic seo it last

The position that your website will appear in, in the organic listings after we carry out SEO should last a long time. The factors that affect it’s longevity are

  • Competing websites carrying out their own SEO and leap frogging your site.
  • Changes in Google algorithms.

In the past we have seen clients remain in their ideal position without putting further investment into it for a couple of years. This would have been typical for a site that had completed a 6 month campaign in an environment with moderate competition. Again it depends very much on what your competitors are doing and being compliant with google algorithms.

Changes to google algorithms in 2012 changed the landscape of SEO more than any other year previous to it. We have studied these changes and can provide SEO that will comply with these changes to give your website it’s best chance to deliver, for longer.

Call us today on 087 925 2526 or email if you would like to know more.


Search Engine Optimisation Explained

A search engine is the main starting point for most people looking for a product or service on the web. Just think of the amount of times you have used Google to find an item of interest to you. Indeed think of the amount of times you have searched for your own product or service hoping to see your own site at the top of the listings. If your site wasn’t there then you need to do something about it.

Search Optimisation Must be part of your Marketing Plan.

What a Search Engine does

It’s sole purpose is to find the most relevant websites for it’s users. When a user enters a search term or a phrase into a search engine, the search engine examines its database of known web sites, decides what’s most relevant, and returns the results to the user. These terms and phrases are also known as keywords and key phrases.

Search Engine Results pages

When a search engine performs a search as requested by a user it returns the results, listing them from most relevant to least relevant. Results are grouped into pages of usually 10 listings per page. Your objective in search engine marketing is to increase your site’s ranking to be as close to the top as possible for keywords that are important to your business. Search optimisation can achieve this.

Keyword Research

Keyword research identifies keywords that your target market would use to find the products or services you supply and establishes the competition for those keywords. Sometimes keywords can have a high search volume with not that many websites competing (using them on their site) for them. They could be of great value in bringing customers to your site.

The most generic terms don’t always bring people to your site that will buy from you. If a website that sells cars in Roscommon, Ireland invests big money and effort into being in the top 5 in the world listed on google for the keyword ‘cars’ and managed to achieved it, it would not guarantee sales to every corner of the world. If however it ranked highly for ‘used cars roscommon’, ‘used cars midlands’, ‘renault megane diesel’ or whatever was likely to bring a sale from it’s target market then that would be an achievement and it would give a higher Return on Investment.

2 Types of SEO campaigns


  • Pay Per Click Adword Search Engine Optimisation.
  • Organic Search Engine Optimisation.


Pay Per Click listings appear on the right hand side or top (shaded top area) of a google search. The benefit of PPC listings is that a website can gain top listing in the PPC click areas instantly through payments to google. The downside of this is that the listing disappears instantly once payment ceases. Budgets can be set for daily/weekly/monthly periods.

Organic Search Engine Optimisation is the optimisation of a website with a view to appearing in Google’s Organic(Natural) listings. It takes 2 forms.

On Page Optimisation (Page title, description, keywords, content etc.)

Off Page Optimisation (Link Building, Directory Submissions etc.)

While this approach takes longer to see results than Pay Per Click it does however have a longer lasting effect and is more economical over time. Organic SEO campaigns usually take place over a period of about 6 months. This is not because there is 6 months work required but more because the processes of organic SEO are dependent on lead times and periods of time that google would consider natural for a site to grow in ranking.

Austin Friar Hotel and Restaurant

Website for Austin Friar Hotel, Mullingar

The Austin Friar Hotel & Restaurant is a 3 Star, family run hotel in Mullingar Town, Co. Westmeath. The proprietors, James and Kerry McKeown required a redesign of their existing website with initial Search Engine Optimisation carried out.

Mobile Website for Austin Friar Hotel.

We created a mobile version of the Austin Friar website for those viewing the site on a mobile device. The Mobile version includes click to call, click for directions and click to email buttons, as well as all pages of the existing site, optimised for mobile viewing.

James and Kerry have recently opened a Wine & Tapas Bar. The Script Wine & Tapas Bar has created a terrific stir in Mullingar. In fact it is the one and only Mullingar Wine Bar.

Best wishes and continued success to James and Kerry from all at Optimum.

Other Mullingar based businesses that we have design websites for are:

  • New Star Financial Management Ltd., 50 Mount Street, Mullingar, Co. Westmeath. (Desktop and mobile site)
  • Midland Angling, 39 Springfield Cottages, Mullingar, Co. Westmeath. (Desktop and mobile site)
  • Cosgrave and Co Solicitors, Mount Street, Mullingar. (Mobile site)

We also created a mobile version of the Midland Angling website for smartphone users. If you are interested in a mobile version of your website take a look at how it works and how much it costs.

How a Search Engine Collects Information

Every time you search for a word, term or phrase the search engine compares it to records it has already stored away in it’s database. It’s aim is to find the most relevant result to match the keywords that have just left your fingers.

Google is the world’s most popular search engine, so with this in mind I will refer to how “google” works in place of saying how “a search engine works”. Ok let’s kick it off.

The google spider is constantly crawling the web, indexing content, recording links between sites, noting what names are given to pages, how the names of these pages relate to the content within those pages and in turn how they are relevant to the overall theme of the website. The word relevant is very important here. Google wants to establish what results to return to the searcher that are most relevant to the search phrase used.

The spider has two main tasks Gather and Record


  • Gather (Crawl)            The spider crawls it’s way from site to site, through pages and pages, looking for content and links. These links can be internal links that connect to other pages within the site that the spider is currently on or they can be a link out to another site.


  • Record (Index)            We all know that trawling through paper files for specific information can be made far easier if we have a system of reference or index. We also know how important it is to be able to trust the index to help you find what you are looking for.


Google’s continued success rides on it’s ability to return relevant results.

Imagine the frustration a school secretary would feel if he or she was looking for the file that contained the names of the members of this years soccer panel only to find that contained within the Sports/soccer section is a document related to some recent landscaping done at the school grounds instead of her intended find. It gets worse, when she goes to place this document where it belongs in the Contractors/local/groundcare she finds the school policy document on bullying.

If this sort of thing were to happen every time you used google, you’d most likely stop using it.

Once gathered what information does google record?


  • The content and structure of each page


  • All pages linked to from this page internal (within the site) and external (to another site)


  • All links that come into this page


  • HTML tags (page title, headings, text describing images etc.)


Once recorded what does google do with this information?


Google applies it’s own algorithms or formulae to the records. These are sets of calculations used to determine just how relevant a websites content is to a particular search term. These algorithms are sophisticated, complicated and very secret. Each of the major search engines has it’s own algorithm and this is essentially what makes them different from each other.

The main factors that google considers in forming it’s decision on relevancy are

  • The number and authority of related websites that link to the page


  • The relevance of the content on the page to the particular search query




If google really wants to return the appropriate results and you want your website to be at the top end of these results, then you must meet it at least half way. That’s where Search Engine Optimisations come in.

Search Engine Optimisation Success

 “Our website was not featuring on the first page of Google for ‘wedding photographer athlone’ or ‘photographer athlone’. After speaking with Brendan at Optimum we realised that what was needed to improve our positioning was a SEO campaign. Having Brendan carry out SEO on our site has brought the success we wished for and now our keywords are at No. 1

William Quain
Athlone City Photography
Wedding Photographer Athlone

“My angling business – Midland Angling offers a number of services including an Angling Guide Service, mainly in the midland counties of Ireland but also throughout Ireland. Recently Brendan from Optimum carried out SEO for the Key Phrase “Fishing Guide Ireland” I did not rank for this phrase before engaging Optimum to carry out SEO.  In a few short months, We are No.4 in and looking forward to being No.1.”

Mick Flanagan
Angling Corespondent, Photographer and Guide.
Midland Angling.
Fishing Guide Ireland.

SEO 1 Day Training Course

“After attending a Search Engine Optimisation course ran by Optimum, I realised that my existing website would prove extremely difficult to optimise for google ranking. 

Optimum re-designed my website to be more search engine friendly and within a few months we were getting sales leads from the site.

We have now embarked on a full SEO campaign for our UK division.”

David Geraghty
Kingsbridge Joinery

When you understand how google sees your website, Only Then can you begin to give it what it’s looking for.

Search engine optimisation courses are ran over one full day with a maximum of 6 students. We limit the number to give each student plenty of time for questions and review of their existing website. If you do not have a website, this course will help you to plan a new site properly with Search Engines in mind.

Cost: €145

For course information and dates contact Brendan on 087 9252526 or

Search Engine Friendly Web Design

“We had our old website re-designed by Optimum Internet Solutions for Business. During the re-design planning stage, Optimum explained to us that their approach to designing a  website was based on achieving the business objectives of the client.

Within weeks our objectives were being met as well as appearing on the first page of google.”

David Flaherty – Claddagh Oil

Our Approach to Website Design.



Before design or layout is engaged there should be a clear idea of what business objectives the website is to meet and whether these objectives are likely to change or grow in the next 2 to 3 years. Following on from the planning stage the website should be built with scalability and adaptability in mind.


We aim to reach a mutual understanding of what is required of the website and indeed what the website can deliver in relation to these requirements. We will outline the various stages of the design and build clearly, so as to avoid the appearance of any suprise elements on the part of ourselves or the customer.


We will deliver the project on time and within budget.