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Give Your Search Engine Optimisation A Boost

Get Local & Get Found With Google in 2019

So often I hear clients tell me that they need to be at the top of Google Search pages. What they don’t want to hear is that it will require some work from their part with methods such as Content Marketing (Consistently writing new content for your website or blog, creating videos for Youtube etc) Of course you can hire someone to write your content, but they won’t be able to do this effectively without some real input from you (the person who knows the business). However, if you do really want to get started and you are a local business then read on, because this is the place to start.

1. Google My Business Page

A free service that lets you maintain your business information online.

So the first step is to search for your business name on Google and see if there is a page already created. If there is, you can claim it and if there is not, you can create it.

When you setup a Google My Business page make sure that the details on it are correct. For example, if your business address is Upper Mount Pleasant Street but Google lists it as Mount Pleasant Street Upper, then this is the address you use. Seems a bit silly, but it can make a difference.

See the video below to learn how to claim or add your business.

2. Get More Google Reviews

Getting more Google reviews to appear in their local listing for your business can be a great help in not only showing potential customers that you are a good choice for them, but it can also greatly affect where your business ranks with the listing. The Google local listing results are shown at the top of the page and they normally show between 3 – 7 websites. See the screenshot below that shows results for the search “printing company dublin”

google reviews printers dublin

While it seems quite obvious to say that “Google owns the search results space” some businesses still ignore this or fail to give Google what it wants. Just like a young person sitting the Leaving Cert exam, while they could be very knowledgeable in the exam subject, if they do not give answers to satisfy the Department of Education marking scheme, they will not attain the desired results. So, it is very important to understand that in similar terms, Google owns the marking scheme, the exam paper and the entire department.

It will probably be easier than you think to get customers to give you a good review. The best time is when a client or customer tells you that have been very happy with your product or service. Simply thank them for their generous comment and ask if you send them a link to your Google business page, could they leave a review.

3. Citation Directory Submissions to Help Google Confirm Your Location

Being listed in citation directories such as online yellow pages directory is a key component of the ranking algorithms used by Google and Bing. In the case where all other factors are equal, those businesses with a higher number of citations will be more likely to rank higher than businesses with fewer citations. These listings are often referred to as NAP: Name, Address, Phone Number. It is important to ensure that this NAP is correct across any websites or directories as well as on your own website. Google will cross reference this information as it appears across the web to validate your business.

Citations, just like Google reviews are particularly important in niche areas or less competitive professions, like say, a local plumber, electrician, printer, solicitor etc. And even more so if your competition are not properly setup for Google Local. It is a really great opportunity to take advantage of the situation.

If you would like to know more, or are in need of help with any on the above just contact us on info@internetsolutions.ie

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Creating a Facebook Business Page in 5 Easy Steps

Changes to the layout of facebook fan pages at the end of March 2012 resulted in more confusion for businesses that had made the effort to create fan pages in the previous style. It was the arrival of the Timeline Layout. Additional elements such as the new ‘Message’ feature provided more interactivity and provided better user control over posts and feedback.

This guide describes how to create a business fan page for the timeline layout, with it’s use of the tabs area included. Firstly type or copy https://www.facebook.com/pages/create.php into your address bar in a new tab.

1. Your Classification

Choose from the following classifications.

  • Local business or place
  • Company, organisation or institution
  • Brand or product
  • Artist, band or public figure
  • Entertainment
  • Cause or community

The objective of choosing a classification is to help you rank for more relevant searches and provide relevant information fields on your page.

Once you have selected a classification you then need to choose a category that best suits what you do. Your category and name cannot be changed after your page has 200 likes, so choose wisely.

2. Setup Basic Information

Upload You Photo

You will be prompted to upload the main photo for your page at this stage. Remember that this photo will appear as your icon every time you comment on a post or appear in news feeds, so it probably should be your business logo. The dimensions of the profile picture you create should be 180px X 180px.

Fill in the About Section and Basic Info

A 2 or 3 sentence description of your business, its physical location, contact details, website, and company overview.

3. The Admin Panel

This is where you can respond to people using your page and quickly see how your page is performing(these insights will only be available after your page has 30 likes), view notifications and make changes to your pages settings and information.

Edit Page

For now however, you will only be interested in setting up your info and build an audience. Because you created the page you will be an administrator, but you can also add other administrators. These might be members of your company or a third party such as Optimum to make changes or create tabs to help create sales leads and improve user experience.

Build Your Audience

Take your time here and move strategically. Make sure that you are happy with all aspects of your page before you start inviting potential fans. It might be a good idea to get some of your current customers, suppliers etc to interact with your new business fan page. You could do this by just asking them. This way when you do invite users, they will see that your new fan page is a “happening place”.

4. Add Content

Cover Photo

The timeline layout has given the chance to present and promote your company services right on the homepage. Previous to this a welcome page had to be created to enable some visual representation of your brand and expertise. The dimensions of of your cover photo should be 851px X 315px. Below is the cover photo created for Optimum’s fan page, remember to leave room i the bottom left corner for where the profile photo will appear. Visit our business fan page.

Cover Photo for Optimum Fan Page

Custom Tabs

You have already created your Profile Photo(logo) and Cover Photo. The third item that can make an impression or stimulate engagement with the user is the Tab. Tabs are located just below your cover photo, so don’t miss the opportunity to be creative, and genuinely serve your business goals by customising these tabs.

Custom Tabs

Customised Facebook Tab for BusinessHere is an example of a customised tab template from Optimum that can be edited by the fanpage owner when the need arises. Templates like this could be used to display deals and offers, these deals would change at intervals and the owner would be able to apply the changes themselves.

To view the sample tab in it’s full size visit the tab by clicking here.

Create Posts

Create posts for product announcements, profiles on happy customers who have recently bought your products or services , and other major events related to your brand.

Monitor

Messages from fans will appear in the admin panel. If the admin panel is hidden the new message notification will appear in red in the top right hand corner. Top left will show when users like, comment and post on your timeline. Respond to these messages, post and comments to encourage further engagement.

5. Monitor Engagement and Return

In the admin panel, centre bottom you will see the insights section. Click see all.

Fan base and Post Engagement

Look at monthly fan base growth, post engagement, examine which types of posts are most effective at keeping your fans engaged and develope your strategy along these lines.

Talking About

This shows the number of people who have created a story from your posts. Stories are what’s created when someone likes, comments on, or shares your posts, answers a question you posted, or responds to an event you created.