It’s a good policy to consider your website as someone or something that works for your business. Just as with a new employee, you would have been excited about and looking forward to the arrival of your new website. But what if after this initial enthusiasm, you never checked performance, asked for reports or kept up to date with the latest technology. How responsible would that be?
It’s very difficult to evaluate performance unless it can be measured or compared to previous performances. The good news is that all forms of internet marketing can be measured. Google Analytics comes as standard with our websites. With this analysis you can see how many visitors come to your website, how long they stay, what they look at etc.
When visitors arrive at your website will they feel that they can trust your company. The use of testimonials, accreditation, qualifications or certificates can help visitors to trust your company. A phone number and physical address should be clearly displayed if you are looking to engage customers in a geographical region.
Who You Are and What You Do
Just as a good sales employee would need to be able to portray a clear message to potential customers of what it is your company can do for the customer and why they should choose your company over others, your website should do the same.
What Can Your Website Do for You.
Your website can be your
- Shop Window
- Sales Person
- Order Taker