We use WordPress to build most of our websites and Google Loves WordPress.
Matt Cutts, head of Google’s Webspam team had this to say at a recent WordPress Camp. Matt works on search quality and webspam at Google.
“WordPress takes care of 80-90% of SEO.
When I say that, what I mean is the mechanics of SEO. And by that, we talk about how crawlable a website is.
You would be amazed at how many sites throw up a big old glob of Flash or block a page with robots.txt so we can’t even crawl it. So by using WordPress, you have already taken the first big step. WordPress is a fantastic piece of software.”
Matt Cutts (Speaking at Wordcamp 2009)
While WordPress takes care of 80-90% of the mechanics of Search Engine Optimisation, as mentioned above, our SEO campaigns can take care of the rest.
Get a Head Start with Google
On my SEO courses I explain that one of the factors affecting how your website ranks in google is the actual age of the domain name. In other words a newly registered domain name (yourcompany.com) will not rank as well as one that has been around for a number of years, and the SEO challenge is to try to compete with the older domain. This has been a widely held opinion across the SEO world and while still true you can give your new domain name a serious head start on most others by choosing Optimum and WordPress to build your website.
What Google Wants
While nobody can claim to know the secret of the google search algorithm, google does give enough indications as to what boxes to tick in order to be search friendly. Just as, a very important part of any study guide for students is the understanding of the marking scheme for the exam, a knowledge of how google marks your website is crucial. “Give Google What it Wants” We do.

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